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B2B Marketing: Tomorrow's Best Practices... TodayAuthor: Leadtail
Theres a dirty little secret in B2B Marketing: You cant just win on Best Practices Alone. Join us as we interview the best and brightest in B2B marketing. Topics range from content marketing, brand marketing, AI's impact on the industry, and much, much more. New episodes every month! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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AI Search Optimization: How B2B Marketers Can Win in the ChatGPT Era
Thursday, 12 February, 2026
AI search is transforming B2B marketing—and most companies are already behind. Shaun Davidson, VP at Sembit and co-founder of Zero Channel, shares how he reverse-engineered ChatGPT to generate real leads after failing with paid ads and traditional SEO.Shaun shares the real story behind spending $15K on paid ads with zero leads… and how that failure pushed him to reverse-engineer what makes large language models like ChatGPT, Gemini, and Google AI Mode recommend certain companies over others.In this episode, we explore:- Why 37% of searches now start in AI chat interfaces, not Google- How to get your company recommended by ChatGPT, Gemini, and Claude- The practical steps B2B marketers can take today to optimize for AI search- Real results: How Sembit grew while competitors closed their doors- The difference between traditional SEO and AI engine optimization- Building a playbook that works across digital PR, content, and earned mediaWhether you're a CMO getting pressure from the board about AI search visibility or a marketing ops professional trying to understand this shift, Shawn breaks down exactly what's working right now—and what's coming next.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 — $15K on Paid Ads… Zero Leads1:01 — Welcome + What Is AI Search Optimization?2:53 — Shaun’s Path From SEO Failure to Zero Channel4:47 — The Shift From Google Search to Chat Interfaces5:35 — How Many People Are Starting Searches in ChatGPT Now?6:33 — Why Boards Are Panicking About AI Search Results7:16 — The Biggest Problems: Prompts, Data, and Attribution11:17 — Citations, Earned Media, and Where AI Gets Its Answers15:28 — Predictive Modeling and Building an AEO Playbook19:45 — Who Owns This Inside a Marketing Organization?22:39 — What Separates the Winners in AI Search#b2bmarketing #b2b
