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The Vision Gap ShowAuthor: Andy Halko, Tony Zayas
A weekly show exploring how aligning employees, customers & prospects with your vision drives breakthrough growth. The first season focuses on how technology, software, and SaaS founders and marketers can create a smart brand strategy that will act as a foundation for your business. We show you how to target your ideal audience, craft a compelling value proposition, create key messaging points that differentiate you from your competitors, and more. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 3: Personas, Motivations & Buying Factors
Episode 3
Monday, 6 January, 2020
To develop a great brand strategy and message we must start with who we are targeting, what drives them and why they buy. Download Our Guidebook On How To Create A Brand Strategy: https://www.insivia.com/what-is-brand-strategy/
