The Talking Giraffe

Author: Appetite Creative

We would like to introduce you to Talking Giraffe, a new, interactive and definitely entertaining podcast from the Appetite Creative team. Each month, we will invite experts on a topic to join the Talking Giraffe podcast and share their views alongside other opinionated and brilliant ad tech minds!
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

Connected Packaging Summit 2024 I Stuart McLellan, Mohamed Bassyouny and Zakithi Mncwango: Barriers to Adopting Connected Packaging
Wednesday, 22 May, 2024

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time! 📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more! 🎙 About our Host: Jenny Stanley → Founder & MD of Appetite Creative Stuart McLellan → Sales Director, Delga Press Mohamed Bassyouny → Business Development Manager, SIG Group Zakithi Mncwango → Marketing Manager 🎙 About the Summit: https://connectedpackagingsummit.com/... 🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/ We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.