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Private Practice Success StoriesTips, Lessons and Insights from Speech-Language Pathologists in Private Practice Author: Jena Castro-Casbon
My name is Jena Castro-Casbon, MS CCC-SLP (of The Independent Clinician and The Private Practice Solution). I am part of a group of private practitioners who have taken client care into our own hands. We are skilled clinicians who pride ourselves on providing high-quality care to our clients and their families. We are fighting against productivity requirements, administrative red tape and unnecessary restrictions. We started our own private practices to take control of our professional and personal lives. Of our schedules. Of our incomes. Of our future. We work hard for our clients but on our terms. We believe in helping others but also helping ourselves. Were not interested in competing with each other. We hope that we all make it. We are successful private practitioners and these are our stories. Thank you for taking the time to listen to this interview. Language: en Genres: Business, Entrepreneurship, Personal Journals, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Pivots, Presentations & Pediatrics: How Vanessa Alcala Evolved Her Wellness-Focused Private Practice
Episode 372
Monday, 11 May, 2026
What if you could build a private practice that evolves with you through rebranding, new niches, and even public speaking? Today's guest is back for her third appearance on the show, and every time she comes on, her practice looks completely different in the best way possible.I'm so excited to reintroduce you to Vanessa Alcala, a first-generation college graduate, bilingual speech-language pathologist, and founder of TheraVolve Wellness Co., a private practice serving children and adults across Tampa Bay through clinic, in-home, school, and telehealth services.Once told by a guidance counselor she wasn't "college material," Vanessa went on to launch her private practice the day she graduated in 2019 — LLC and all. But between a global pandemic, two high-risk pregnancies, and losing her grandmother, she realized the traditional track wasn't the vibe for her.So she built her own path.Switching from adult-focused care to bilingual pediatrics. Rebranding from Vital Therapies to the deeply meaningful TheraVolve Wellness Co. Growing from a solo clinician to a team with a beautiful clinic in Carrollwood. And most recently? Turning public speaking into a high-impact, high-income marketing tool earning her "Best of the Best SLP" recognition from the Tampa Bay Times in 2025.Vanessa Alcala is a bilingual SLP, healthcare entrepreneur, public speaker, and mentor. A former dementia caregiver, she's co-host of Sip & Social, the first multi-state networking event of its kind for SLPs and women in healthcare and creator of "Impact to Income," a course helping healthcare professionals transition from clinical work to speaking opportunities and diversified income streams. She's also co-founder of The Concierge Marketing Shop, offering customizable marketing templates designed specifically for adult and pediatric private practice owners.Outside of patient care, Vanessa is a mother of two who has navigated private practice through different seasons of life. She's passionate about helping other practice owners recognize their value and build businesses that support the life they want — not the one they're told to settle for.In Today's Episode, We Discuss:How her practice has evolved in ways she never expectedThe pivots that changed everythingHow she's using public speaking to grow her practice in a way most SLPs never even considerVanessa is proof that your private practice doesn't have to look the way you first imagined it. In fact, it shouldn't. She was told she wasn't "college material." She messed up. She rebranded. She expanded into populations she never planned to serve. She built a culturally responsive bilingual practice that earned public recognition. And now? She's speaking on stages and TV, running a team, and building a business that actually lets her breathe.Her story does not have to be the exception. You, too, can evolve your practice—if you're willing to start before you feel ready. Want to build a private practice that gives you the freedom to pivot, grow, and even speak on stage? check out the Start Your Private Practice Program over at www.StartYourPrivatePractice.com.Or, if you already have an existing private practice and you're ready to take it to the next level we'd love to support you inside the Next Level Private Practitioner. You can learn more at www.nextlevelprivatepractitioner.com.Whether you want to start a private practice or grow your existing private practice, I can help you get the freedom, flexibility, fulfillment, and financial abundance that you deserve. Visit my website www.independentclinician.com to learn more.Resources Mentioned:Follow Vanessa on Instagram: instagram.com/vanessaonthemic/ & instagram.com/theravolvewellness/Check out her website: www.theravolvewellness.comWhere We Can Connect:Follow the Podcast: https://podcasts.apple.com/us/podcast/private-practice-success-stories/id1374716199Follow Me on Instagram: https://www.instagram.com/independentclinician/Follow Me on Facebook: https://www.facebook.com/jena.castrocasbon/
