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More than a Few WordsAuthor: Lorraine Ball
More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about whats really working in marketing and what isnt. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you wont hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What Youll Hear: Real talk with real expertsmarketers, creatives, business owners whove been in the trenches. Marketing strategies you can actually useno jargon, no gatekeeping. Encouragement without the egoespecially for women building bold businesses on their own terms. A mix of wit, wisdom, and the occasional marketing metaphorbecause learning should feel like a good conversation, not a lecture. Well unpack whats working, whats not, and whats changing in the digital marketing world so you can spend less time guessing and more time growing. Whether youre growing a brand from your kitchen table or the corner office, youll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Hidden Risk of Keeping Your “Dream Team” | Matt Levenhagen | More than a Few Words #1197
Episode 1197
Sunday, 12 April, 2026
I love the What Went Wrong conversations because they remind me that even when things look like they’re working, there’s usually a crack or two hiding under the surface. In this episode, we dig into one of those uncomfortable moments every business owner faces. Growth slows, the numbers get fuzzy, and suddenly the team you built so carefully starts to feel… expensive. I sat down with Matt Levenhagen, founder of Unified Web Design and host of the Builder Podcast, to talk about what happens when you hold on just a little too long. Here’s what really stuck with me: • Hope is not a hiring strategy Matt kept his team based on where revenue had been, not where it actually was. When projects stalled, he filled time with “busy work” instead of facing the numbers. That gap between reality and optimism gets expensive fast. • The warning signs are usually obvious, we just ignore them Delayed projects, slow client responses, and scrambling to keep people busy. Those were all signals. The lesson? If you’re getting creative just to justify payroll, it’s time to pause and reassess. • Flexibility beats the “perfect team” Matt realized he didn’t need a full bench all the time. Now he’s building a more flexible structure with a mix of core team members tied to revenue and others brought in as needed. It’s not about loyalty, it’s about sustainability. • Invest in sales before you need it This one hit home. When things were good, he didn’t push marketing or sales hard enough. By the time revenue slowed, it was too late to quickly replace that pipeline. Yes, you want to invest in growth. But when the business shifts, you have to shift with it. Because holding on too long doesn’t just cost money. It costs momentum.
