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More than a Few WordsAuthor: Lorraine Ball
More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about whats really working in marketing and what isnt. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you wont hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What Youll Hear: Real talk with real expertsmarketers, creatives, business owners whove been in the trenches. Marketing strategies you can actually useno jargon, no gatekeeping. Encouragement without the egoespecially for women building bold businesses on their own terms. A mix of wit, wisdom, and the occasional marketing metaphorbecause learning should feel like a good conversation, not a lecture. Well unpack whats working, whats not, and whats changing in the digital marketing world so you can spend less time guessing and more time growing. Whether youre growing a brand from your kitchen table or the corner office, youll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#1162 The One Metric Most Business Owners Overlook | Jake Tlapek
Episode 1162
Sunday, 17 August, 2025
What if I told you there was one metric that could truly move your business forward—and most business owners aren’t even paying attention to it? That’s what we’re diving into in this episode of More than a Few Words. I had a conversation with jake Tlapek, aka the Wizard of Marketing, who’s spent the last decade helping struggling brands become high-growth success stories using battle-tested SEO and creative problem-solving. Episode Recap: When most people think of marketing metrics, they zero in on traffic, leads, or social likes. But Jake makes the case for a bigger-picture indicator: Share of Brand Voice—a measure of how often your brand shows up compared to competitors. It’s not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. It’s not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. But if you’re serious about building a visible, respected brand, this metric can’t be ignored. We talked about why it matters more than ever in the era of AI search, and what you can start doing right now—even if you don’t have access to fancy tools or a big team. Key Points: Share of Brand Voice is about visibility in your space: how often your brand is mentioned, cited, or seen versus your competitors. It’s not easily measured in one place—you’ll need to combine analytics, branded search volume, and SEO tools for a clearer picture. Tools like SparkToro and Search Atlas can help if you’re ready to go deeper. Don’t overlook your Google Search Console and branded keyword searches—they’re a great place to start. AI Search is Changing the Game AI doesn’t just answer one query. It generates dozens of variations before delivering results. To show up in AI overviews, your content should answer multiple versions of the same core question. Visibility in AI results depends on pattern recognition—the more your brand appears across the web, the more likely it is to be included in AI-generated answers. Actionable Takeaways for Women Business Owners: Start by tracking branded searches in Google Search Console. If no one is looking for you by name, it’s time to build awareness. Answer variations of your most-asked questions across your blog, website, and social platforms. Repetition is your friend. Get featured elsewhere. Guest blogs, podcast interviews, and external mentions help create brand signals AI can detect. Create short-form video content. Every video gets transcribed and indexed—boosting both search and AI visibility. Don’t just post—get credited. Whether you're guesting on a podcast or writing for another site, make sure your name and brand are clearly attached. Jake Tlapek Jake, often called the Wizard of Marketing has spent the last decade turning struggling brands into high-growth businesses using no-fluff strategy, battle-tested SEO, and a heavy dose of creative problem-solving. From WordPress to PPC, content to conversion, he break down the complex so business owners can actually win online.
