Cash Machines

Author: Tom Hunt

Biweekly breakdowns of profitable businesses (e.g. Cash Machines). We believe that cashflow capital gains and that the startup/VC world is mostly bullsh*t. Think TechCrunch for the rest of us. Guests include Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
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Language: en

Genres: Business, Entrepreneurship, Management

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

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How to Build a B2B Podcast That Drives Pipeline with Tom Hunt (Growth Activated)
Episode 192
Wednesday, 27 May, 2026

In this episode of Cash Machines, host Mandy Walker is joined by Tom Hunt, CEO of Fame. They discuss why an audio show should be the final marketing channel an organisation launches, the strategic positioning matrix required to attract a loyal professional audience on her podcast, Growth Activated, and how to prove immediate return on investment to a cynical finance director. Tom shares his journey from management consulting to running a leading B2B podcast agency, highlighting the core operational errors that cause corporate programmes to fail. The conversation covers how to define a narrow market niche, why tracking host-to-guest speaking ratios is critical for quality, and how to use intentional guest acquisition strategies to build high-value sales pipelines. Finally, they unpack growth tactics including vertical video distribution and listicle backlinks for artificial intelligence discoverability.