Confessions of a B2B Entrepreneur

Author: Tom Hunt

All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
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Language: en

Genres: Business, Entrepreneurship, Management

Contact email: Get it

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iTunes ID: Get it

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The "Software Finder" Cash Machine
Episode 188
Wednesday, 1 April, 2026

In this episode of Cash Machines, Tom Hunt is joined by Adnan Malik, Co-Founder and CEO at Software Finder. They discuss bootstrapping to $20M revenue, dominating SEO for high-intent B2B software keywords, and the human-led consultation model that converts free buyers into high-value vendor leads. Adnan reveals how his team outranks major SaaS brands like Salesforce and HubSpot to capture leads worth up to $900 each. You will hear how the business maintained a 100% CAGR over five years by strategically expanding into new software categories rather than tackling the whole market at once. Adnan also shares his patient SEO philosophy, explaining why it took four years to see results and how they are now leveraging LLMs like Gemini and ChatGPT for a new wave of organic traffic.