Confessions of a B2B Entrepreneur

Author: Tom Hunt

All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
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Language: en

Genres: Business, Entrepreneurship, Management

Contact email: Get it

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The Employee-Powered Content Machine Driving 40% Of New Business with Gabe Lullo
Episode 161
Wednesday, 11 June, 2025

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's 'plug and play' SDR teams for scalable B2B growth, and his unique journey from SDR to CEO. Essential listening for B2B founders, sales leaders, and marketing professionals looking to innovate their demand generation and future-proof their revenue engine.