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Zen and the Art of Real Estate InvestingAuthor: Jonathan Greene
What if you could learn from experienced real estate investors, find out what got them to where they are now, get insight into their daily habits, and take these insights to inspire your own growth? That's what each episode of Zen and the Art of Real Estate Investing brings. Hosted by Jonathan Greene, a real estate investor for more than 30 years, as well as advisor and coach, the founder of Streamlined Properties and the Team Leader of Streamlined Properties, brokered by Real, every episode is an in-depth look at the mindful approach to real estate investing. If you are looking to start from scratch, get to the next level, or just for a straightforward and honest approach to real estate investing, Zen and the Art of Real Estate Investing is the free mentorship program you can take with you anywhere. Language: en Genres: Business, Entrepreneurship, Investing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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342: How To Run a Cost-Conscious Short-Term Rental with Julie Thomas
Episode 342
Thursday, 30 April, 2026
On this episode of Zen and the Art of Real Estate Investing, Jonathan Greene interviews Julie Thomas, founder of The STR Edit and The STR Visionary, who shares how she built a successful short-term rental business starting with a $20,000 budget. Julie walks through her journey from being a teacher to becoming an experienced investor and designer, helping others create high-performing STR properties without overspending. Julie explains how her first investment in West Yellowstone came from poor guest experiences and a desire to do better. She and her husband took a hands-on approach, sourcing furniture creatively, prioritizing key amenities, and focusing on guest experience to dramatically increase revenue and reviews. The conversation also highlights the biggest misconceptions about short-term rentals, including the idea that they require massive design budgets or operate as passive income. Julie emphasizes the importance of understanding your market, knowing your guest avatar, and balancing both design and operations to create a successful property. Jonathan and Julie also discuss practical strategies like setting a strict budget, avoiding unnecessary upgrades, and learning from real guest feedback. They stress that strong operations, responsiveness, and attention to detail are just as important as aesthetics when it comes to earning five-star reviews and repeat bookings. In this episode, you will hear: How Julie Thomas got started in short-term rentals with a $20K budget Why most STRs don't require massive design budgets to succeed The biggest mistakes new investors make when getting started How to balance design and operations to improve guest experience Why knowing your market and guest avatar is critical to success Follow and Review If you enjoy the show, please follow Zen and the Art of Real Estate Investing on Apple Podcasts and leave a rating and review. It helps other listeners discover the show and supports its continued growth. Supporting Resources Connect with Julie: Website: https://www.stredit.com/ LinkedIn: https://www.linkedin.com/in/strvisionary/ Connect with Jonathan: Podcast - www.zenandtheartofrealestateinvesting.com Brokerage - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/zenrealestateinvesting Instagram- www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties Instagram - www.instagream.com/zenupstate Zillow - www.zillow.com/profile/trustgreene Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/zenandtheartofrealestateinvesting Jonathan's Hub Site - www.trustgreene.com Email - Jonathan@trustgreene.com This episode was produced by Outlier Audio.
