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The BWNC PodcastAuthor: Black With No Cream Language: en-us Genres: TV & Film Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Photographer Ami Vitale: Protect Your Work, Honor the Story, Trust the Process
Episode 4
Thursday, 24 April, 2025
In this episode, I sit down with Ami Vitale, an award-winning photojournalist, filmmaker, and conservationist whose work has appeared in National Geographic, TIME, and beyond. Ami shares her journey from covering global conflicts to telling powerful wildlife stories—like the viral image of Sudan, the last male northern white rhino.We dive deep into the ethics of storytelling, how to protect your work in a digital age, and why Adobe’s Content Authenticity app is a game-changer for creatives, allowing them to digitally “sign their work” by applying Content Credentials. Ami also breaks down what it takes to earn trust with your subjects, the importance of archiving, and the emotional weight of documenting extinction.If you’re a photographer, filmmaker, or creative navigating the tension between truth and tech, this episode is a masterclass in purpose-driven storytelling.Follow Ami: Instagram: https://www.instagram.com/amivitale/?hl=en Try the Adobe Content Authenticity App: https://contentauthenticity.adobe.com/Chapters:00:00 - Intro to Ami Vitale & the Art of Honest Storytelling05:00 - Ami’s Journey into Photojournalism & Curiosity as a Superpower08:10 - Archiving, NAS Systems, and Lost History11:06 - Trust, Orphaned Images & Why Metadata Matters15:36 - Connecting the Local to the Global Through Photography22:57 - The Danger of Sensationalism & Why She Embeds for Years30:44 - Ethics, Model Releases & Protecting Your Subjects32:00 - Ami’s Work Misused in the #BringBackOurGirls Campaign38:08 - Adobe’s Content Authenticity App: Why It Matters42:01 - Combatting Misuse in the Age of AI45:49 - Building Content Credentials Into Your Workflow48:57 - Seeing the Real vs. Edited: The Before/After Tool53:16 - The 9-Year Story Behind Her Most Impactful Image58:52 - Capturing Sudan’s Final Moments With Care & Consent1:05:03 - Knowing When to Put the Camera Down1:10:00 - Journalism vs. Advocacy: Where Ami Stands1:12:57 - The Business of Storytelling & Protecting Your Work1:17:25 - Why Empathy Is the Root of All Creativity
