The Automotive Advertising Podcast

Author: Jim Flint

Jim Flint and guests discuss marketing topics from traditional to OTT, to all things digital. Join them on the fast track to successful and influential automotive advertising.
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Language: en

Genres: Automotive, Business, Leisure, Marketing

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Season 5, Episode 16: Chris Martinez: Can AI Sell Cars? The Dealership Playbook Is Changing
Episode 16
Thursday, 25 June, 2026

Can AI actually sell cars? In this episode, Jim Flint sits down with Chris Martinez to discuss AI adoption in dealerships, why many dealers know they need it but haven't implemented it, and what successful adoption looks like in the real world. From leadership and operations to practical crawl-walk-run strategies, this conversation explores the opportunities, challenges, and practical realities of AI in automotive retail—and what dealerships should be thinking about next.