Fintech x Growth

Author: Ana Paula Picasso

Fintech x Growth is a podcast about how fintech companies grow, and what actually works behind the scenes. Hosted by Ana Paula Picasso, the show explores marketing, positioning, content, community, product strategy, and the role of AI in modern financial services. No hype, no buzzwords, just real conversations and practical takeaways. Subscribe to our Substack fintechxgrowth.com For more info go to thefintechwriter.com
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Language: en

Genres: Business, Marketing

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How to Grow on LinkedIn (Organic vs Paid)
Wednesday, 4 March, 2026

I've been on LinkedIn since 2010 and built a following of 200K mostly through writing. So when I say the platform has changed, I mean it. In this first episode, I sit down with Macloud Moyo, founder of Humble Roots Agency, to talk about what's actually working on LinkedIn right now for fintech companies. We get into why your company page is probably reaching almost no one, who should be posting on behalf of your brand, and when it makes sense to put paid budget behind organic content.We also talk about something most teams underestimate: commenting. Macloud shared how a single comment got him 50,000 impressions and how he now pulls 35 to 40K weekly just from strategic replies.We also explain how organic content and paid distribution can work together, and why fintech marketing on LinkedIn is ultimately a long game built on relationships and trust.If you enjoyed this episode:Follow the podcast on Spotify so you don’t miss the next conversations.Subscribe to the Fintech x Growth newsletter: https://fintechxgrowth.comConnect with Ana Paula Picasso on LinkedIn: https://www.linkedin.com/in/anapaulapicassoConnect with Macloud Moyo on LinkedIn: https://www.linkedin.com/in/macloudmoyo/Learn more about Humble Roots: https://www.humbleroots.agency/Timestamps(00:00) Why everyone in fintech ends up on LinkedIn(03:20) Company pages vs personal profiles: the reach gap(10:30) Thought leadership content and when to promote posts with ads(18:30) Why commenting might outperform posting(24:30) Playing the long game in fintech marketing(26:00) Book recommendations: Freakonomics and Filterworld