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CMO InsightsThe Podcast for Transformational Marketing Executives Author: Jeff Pedowitz
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Season 9. Episode 1: First 90 Days of a CMO, Elina Vilk, CMO, Hootsuite
Episode 1
Friday, 19 January, 2024
Elina Vilk, CMO, Hootsuite, joins Jeff in this engaging discussion about how a new CMO should evaluate the organization and their marketing team. Elina discusses her framework which she calls the “4-C’s” including customer, company, culture, and competitors. Discussion points include: Understanding your customer Building and acclimating to company culture Building the right team and structure Knowing your competitors and the market landscape Connect with Elina Vilk - https://www.linkedin.com/in/elinavilk/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
