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The Reality of BusinessAuthor: Bob Morrell and Jeremy Blake
Welcome to The Reality of Business, the go-to podcast for insights, stories, and straight-talking advice on all things business.With over two decades of running Reality Training, Bob & Jeremy have coached thousands, spoken at global conferences, and worked with businesses of all sizes - from start-ups to household names. Their experience, paired with their unique storytelling style, makes this podcast a must-listen for anyone looking to sell smarter, lead better, and think differently about business.What Youll Get Expert insights & strategies to transform your approach Honest, light-hearted discussions - no corporate jargon, just real talk Lessons from global business leaders & industry disruptors Stories from working with world-renowned brandsLaunched in June 2021 as Bob & Jeremys Conflab, the show has evolved into The Reality of Business, delivering thought-provoking discussions, entertaining banter, and actionable takeaways to help you navigate the challenges of modern business.Why Listen? Want to sell more and manage better? Weve got you. Looking for fresh perspectives on leadership & sales? Youre in the right place. Need an engaging listen while you work, commute, or unwind? Were here for that too. Discover more about Reality Training & our work with global businesses: www.realitytraining.com Original music by Charlie Morrell.If you enjoy the show, leave a rating and review - wed love to hear your thoughts! Listen now & rethink the way you do business. Language: en-gb Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Contact Centres: The Brand & Customer Lifetime Value
Episode 5
Sunday, 19 April, 2026
What role should contact centres play in your business?In this episode – the final part of our recent contact centre series – Bob & Jeremy look at how contact centres are evolving from cost centres into drivers of customer experience, sales and retention. As AI and automation handle more routine enquiries, the value of human interaction is shifting towards higher-quality, more complex conversations.They explore how brands can improve customer lifetime value, move beyond cost-per-call thinking, and use contact centres to build stronger, longer-lasting customer relationships. There’s also a look at hybrid teams, global talent, and why companies that connect the full customer journey are better placed to compete.For more info, free resources, useful content & our blog posts, please visit realitytraining.com.Reality Training - Selling Certainty
