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John Griffiths' Podcast98% Pure Potato - food for planners and strategists Author: John Griffiths
Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues. Language: en-gb Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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17th Podcast on the difference between promotional and product ideas
Wednesday, 3 July, 2019
John Griffiths reflects this week on the difference between promotional ideas and product ideas and the danger of coming up with product ideas without proper support - straying well beyond the original brief.
