Digital Velocity

Author: Erik Martinez

Welcome to the Digital Velocity Podcast...a podcast covering the intersection between strategy, digital marketing, and emerging trends impacting each of us. Host Erik Martinez, Founder and Lead Strategist of Digital Velocity Agency, brings you a wealth of marketing experience along with his unique perspectives. Join him each week as he interviews industry veterans to dive into the best hard-hitting analysis of industry news and critical topics facing brand executives.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Your Team Isn't Resisting AI, they're Waiting for It to Be Relevant with Mark Maynard ACC
Episode 116
Tuesday, 21 July, 2026

You've been using AI for months. You can see what it does. And when you look around the room, you can count on one hand the people on your team who are actually using it. The rest aren't pushing back. They just haven't started. "I had to hear from some other people how they're using it in their daily lives, and I didn't wanna just trust people who are tech-savvy." That's Mark Maynard, a coach, author, and speaker who helps leaders in hotels, restaurants, museums, and a construction company connect purpose to daily operations. Six months ago, he was the person on your team who still hasn't tried it. Using ChatGPT for recipes and road trip stops, nothing more. Mark joins host Erik Martinez on Episode 116 of the Digital Velocity Podcast to talk through what actually changed, and what it means for leaders trying to bring their teams along. Mark shares the specific moment a client problem broke through months of skepticism, explains why trusted people telling real stories mattered more than any demo, and describes how he used AI to help a construction company turn 1,000 pages of operational playbooks into something their employees would actually remember. "Efficiency was not the desired outcome, depth was." If the people on your team haven't bought in yet, this conversation reframes why, and what to do about it.