Digital Velocity

Author: Tim Curtis and Erik Martinez

Welcome to the Digital Velocity Podcast...a podcast covering the intersection between strategy, digital marketing, and emerging trends impacting each of us. Hosts Erik Martinez, Executive Vice-President of Blue Tangerine, and Tim Curtis, President and CEO of CohereOne, bring you a wealth of marketing experience along with their unique prospectives. Join them each week as they interview industry veterans to dive into the best hard-hitting analysis of industry news and critical topics facing brand executives.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Episode 108: "One Person With AI Could Do More Work Than a Whole Team" — Wes Lemos on the Three Levels of AI Most People Never Reach
Episode 108
Monday, 27 April, 2026

Most of us are using AI to solve a problem once. We polish an email. We summarize a document. We move on. And we tell ourselves we are getting good at this. Wes Lemos has been at this longer than most. He runs Roll Digital, founded TIV AI and Vibe Scribe, and has built hundreds of projects across multiple servers. In Episode 108, he sits down with Erik Martinez to talk about why solving a problem once is the entry point, not the destination. "One person with AI could do more work than a whole team can." There is a shift Wes describes that most people have not made yet. It's about what you do after AI gives you the answer the first time. Wes has a framework for what that looks like, and most listeners have yet to move beyond the first level of it. In this conversation, Wes and host Erik Martinez get into what is actually possible right now, why the gap between awareness and capability is widening, and the one shift that takes you from getting value out of AI to building real assets with it.