How to Scale an Agency

Strategy and AI consulting for 67 figure agencies to help them scale to 8 figures.

Author: Jordan Ross

Welcome to How to Scale an 8-Figure Agency, the show where I break down the exact operational, financial, and AI-driven systems that todays top marketing agencies use to scale past seven figures without burning out or getting trapped in fulfillment. Every week, we go deep into: AI consulting for marketing agencies Operational infrastructure that actually scales Building automations, workflows, and agent-based systems Hiring and training world-class teams Improving margins, capacity, and client LTV Turning your agency into an 8-figure operation that runs without you If youre a founder stuck in the weeds, capped by systems, or wondering how to integrate AI into your agency the right way this podcast is your blueprint. Im Jordan Ross founder of 8 Figure Agency and the person behind hundreds of successful agency scale-ups and this is where we turn chaos into clarity, and CEOs into true operators. Lets get into it.
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Language: en

Genres: Business, Entrepreneurship, Management

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How to Generate 1,000+ Leads with Virtual Summits (Borrowing Other People’s Lists the Right Way)
Thursday, 5 March, 2026

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Kevin Sanderson, founder of LGN Marketing, to break down how agency owners can generate thousands of qualified leads by hosting virtual summits — without paid ads.Kevin shares the exact playbook he used to help build an 8-figure Amazon agency and how he leveraged 15–20 influential speakers to “borrow” their email lists and audiences. The result? Nearly 1,100 targeted agency owners registered for a single event.They walk through the full strategy step-by-step — from identifying your ideal audience and recruiting high-leverage speakers, to building a follow-up funnel that converts summit attendees into long-term clients.The conversation also covers how to structure your summit for maximum list growth, how to use social proof and leaderboards to increase speaker promotion, and why the real money is made in the backend nurturing sequence.This episode is a must-listen for:Digital marketing agency owners looking to grow their email list fastFounders who want to generate qualified leads without relying on paid adsOperators exploring webinars, virtual summits, or audience partnershipsAgencies focused on building long-term list equity⏱️ Podcast Chapters– Why Virtual Summits Are a Million-Dollar Growth Lever– Choosing the Right ICP for Your Event– How to Recruit Influential Speakers– Building the Funnel, Swipe Copy & Tracking Links– Using Social Proof & Leaderboards to Drive Promotion– The Backend Strategy: VIP Offers & List Nurture– Turning Summit Attendees into Long-Term ClientsKevin’s Workbook – https://lgnmarketing.com/workbookKevin’s LinkedIn – https://www.linkedin.com/in/kevin-sanderson-profile/To learn more go to 8figureagency.co