Marketing x Analytics

Author: Alexander Sofronas

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
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Language: en

Genres: Business, Marketing

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Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster
Episode 84
Monday, 29 September, 2025

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Nader Safinya, founder of Blackribbit, about the concept of culture branding. Nader discusses the disconnect between what companies say and do, the effects of the Great Resignation, and how culture branding aligns internal and external company experiences. He emphasizes the significance of treating employees well and the benefits of human-centered design. The discussion also touches on the importance of introspection for leaders and the comprehensive data analysis tools used to measure employee engagement and wellbeing for better organizational outcomes. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.