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Business Success By DesignAuthor: James Lawson & Angela Inzerillo (Sometimes :-)
The Business Success By Design Podcast is our opportunity to share our experiences as small business owners along with the ups and downs that comes with that. We also have the added dynamic of being a husband and wife team since 2009!We share not only whats its like trying to start and grow a coaching and consulting business, we also share some of the best strategies that have allowed us to grow into a complete lifestyle businessmeaning something we can run from anywhere in world! Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Burned, Broke, and Busy: The Truth About Bad Marketing Advice
Tuesday, 16 September, 2025
Listen, if you're Tired of trying “all the things” and still not landing clients?You’re not alone and you’re not the problem.In this episode, I'm pulling back the curtain on why so many coaches, consultants, and service-based business owners feel burned by marketing advice that overpromises and underdelivers.I'll break down:The difference between strategy and tactics (and why most people get this wrong)How shiny object syndrome keeps you stuck and scatteredThe 5-part foundation every small business needs to market with clarity, confidence, and actual resultsIf you’re ready to stop guessing and start growing, this is the reset you’ve been looking for.Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.
