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cogcastThe global communications and marketing firm for finance on getting your message heard Author: Cognito
Marketing in finance is complex. Audiences are niche, with limited time and energy to find out about new products and services. Regulation limits what companies can do. At Cognito, we specialise in working with this complicated audience. For 20 years, we've helped companies find and grow their businesses. We are an integrated PR, marketing communications and digital agency, specialising in finance, investment and technology. Our cogcast is a place to hear from our global experts on the changing way we communicate. More resources are available on cognitomedia.com Language: en Genres: Business, Investing, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Esther Shittu: Demystifying Agentic AI and Finding the Real Stories Behind the Hype
Episode 25
Wednesday, 16 April, 2025
In this episode of Cogcast, host Larissa Padden speaks with Esther Shittu, an AI News Writer for TechTarget. Esther shares her journey from TV production to tech journalism and explains what PR professionals need to know about the evolving AI landscape. She breaks down the concept of agentic AI in simple terms, discusses what stories currently interest her, and reveals how to pitch effectively in the crowded AI media space. Esther also provides insight into common AI misconceptions and shares details about her podcast ventures, including her journey as the host of the Targeting AI Podcast and her upcoming personal project for working mothers launching June 2nd, Busy Moms Get it Done.
