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cogcastThe global communications and marketing firm for finance on getting your message heard Author: Cognito
Cogcast explores the unique challenges of marketing in fintech and financial services. We host conversations with industry experts navigating regulation, building trust, and reaching sophisticated audiences in finance and technology. From Cognito, the integrated communications and digital agency specializing in finance, investment, and fintech. We help companies cut through complexity to connect with their audiences. More resources are available on cognitomedia.com Language: en Genres: Business, Investing, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Gary Siegel: Why Every Word Fed Chairman Says Matters More Than the Headline
Episode 38
Friday, 10 April, 2026
Gary Siegel has been with The Bond Buyer — the only independent information resource serving the entire municipal finance community — since 1989. In this episode, he reflects on what it means to cover the economic indicators and the Federal Reserve for over 35 years, from the pre-Internet word-processor era to today's multimedia landscape. Gary shares a candid take on the state of journalism, arguing that too much editorializing in what should be straight news coverage has eroded public trust more than any technology shift. He breaks down what makes FOMC coverage endlessly interesting despite predictable headlines — it's the subtext, the parsing of every word Powell says, and the range of interpretations it generates across the municipal finance community. Gary also offers straightforward pitch advice: know the beat, or don't bother.
