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cogcastThe global communications and marketing firm for finance on getting your message heard Author: Cognito
Cogcast explores the unique challenges of marketing in fintech and financial services. We host conversations with industry experts navigating regulation, building trust, and reaching sophisticated audiences in finance and technology. From Cognito, the integrated communications and digital agency specializing in finance, investment, and fintech. We help companies cut through complexity to connect with their audiences. More resources are available on cognitomedia.com Language: en Genres: Business, Investing, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Megan Leonhardt: Why Color, Not AI, Gets You Quoted in Barron's
Episode 35
Friday, 12 December, 2025
Megan Leonhardt, economics reporter at Barron's, shares her unconventional journey from aspiring food and travel writer to data-obsessed financial journalist – despite being terrible at math and taking her macro and micro econ classes as summer school courses. In this conversation, she reveals what it takes to break through at a top-tier publication, why she recently told a longtime source his AI-generated pitches are unusable, and what PR pros get wrong when pitching data journalists. Megan discusses navigating multimedia demands with candid insights on the route to creating a distinctive pitch.
