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School of Sales by Macy McNeelyAuthor: Macy McNeely Language: en-us Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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My Business Got Better When I Stopped Doing This
Wednesday, 7 October, 2026
I sat in maybe two planning meetings for my own live event this year AND it was the best one we've ever hosted!!This is the behind-the-scenes of how I stopped orchestrating every detail of Sales Mastery Live, our annual in-person event, and started showing up as the artist instead. The Taylor Swift post that flipped it for me, why I ran the whole event like a concert, and the one thing I believe a founder should never hand off.⏱️ Timestamps0:00 Surprised by my own event1:33 What a fulfillment event is4:18 Why I hated the "orchestrator" kind of leadership8:22 Orchestrator vs. rockstar9:47 The Taylor Swift post that changed everything14:42 Treating a fulfillment event like a sales event16:25 Why you only get ONE point18:34 Why our theme was "Rich"19:50 Running the event like a concert20:43 Bringing in featured artists26:14 What I'll never do again28:03 Creating meaning around seemingly meaningless things30:34 What my team built without me32:01 "They're coming for your brain"34:58 The one thing only the founder owns37:20 How to get to Sales Mastery LiveJoin the Sell Your Offer Challenge❤️🔥 Buy our Book, Persuade for Good📖Watch us on YouTube!🚀Follow us on Insta 💗
