 |
Founded in Transcreation
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation marketing, where we delve into how brands cross borders. Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation. This podcast is about entering the realms of language and creativity with brands. Enjoy! Language: en-gb Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Why Brands Need Creative Translation Solutions | S3 E1
Episode 1
Monday, 27 March, 2023
In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more: How Belinda went on to position herself as a Marketing Translator How transcreation or creative translation differs from regular localization services Why should a SaaS, e-commerce or any other brand consider hiring a transcreation specialist What are the benefits in terms of reputation and profits for global brands What are some creative challenges in German Marketing Localization and Transcreation? ABOUT THE GUEST Belinda Grace Fischer is a Marketing Translator for English (US, UK) ⟷ German & Copywriter currently based in Germany. She's also a dog lover with a passion for singing (secretly hoping to bring back early 2000s R'n'B). Before starting her translation business, Belinda worked as a marketing executive in the UK and a tech translator in Germany. As a bicultural language lover, she did her MA in Intercultural Business Communication. Throughout her university days, she was known as the party organiser, whether that was running her "Stammtisch" meet-ups at the pub or hosting "Latin Party" pre-nights. Today, she helps international e-commerce brands and SaaS companies cross borders by providing translation/transcreation (English ⟷ German) and copywriting services. When she's not working, Belinda enjoys being creative in different ways, from singing to photography. Find out more about Belinda on her website or follow her activity on LinkedIn. ABOUT THE HOST Delfina Morganti Hernandez (Rosario, Argentina) is a seasoned US/UK English-LATAM/Argentinian Spanish Copywriter, Transcreator, and Marketing specialist. She's the author of two Amazon eBooks and of hundreds of LinkedIn articles and blog posts on transcreation and marketing strategy for freelance translators. Every day, she helps Global Human Brands communicate as humans, with humans, through content that converts and stories that s(w)ell. You can learn more about Delfina at orangepowerdmh.com (English website) or traduccionescreativas.com (Spanish site). LIKE THIS PODCAST? Follow and leave a message so I can learn more about you! Thanks for listening! Stay tuned! Delfina 🍊 #orangepowerDMH
