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indspark!Author: Lori Webb
Welcome to indspark! with Lori Webb. Indspark is a Danish word that comes from European football. However, the word is regularly used to show outside information, inspiration, motivation and the occasional (friendly) kick in the butt. These will also be the focus of this podcast. Won't you join me? After all, everyone can use a little indspark! For more information: https://indspark.com Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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A is for Authenticity (Archive)
Friday, 23 October, 2020
2010 Archive from the original Entrepreneurial ABCs. Episode 1. The episode featured author, Joe Pine, co-author of Authenticity: What Consumers Really Want and many other books. He is also the man that coined the concept of The Experience Economy from which we also discuss as the predecessor for this new (2010) consumer behavior. In 2019, 20 years after its introduction; Pine and Gilmore updated Experience Economy and with it; interest in the concept continues to spread. As an extension of the Experience Economy, Authenticity remains equally interesting and relevant. So, here it is...If you are interested in the accompanying transcript, it is available for free at https://www.indspark.com . Enjoy.
