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The Knowledge CatalystWelcome to The Knowledge Catalyst! In this podcast, we help small business owners accelerate their growth by using knowledge as a strategic asset. Our show is focused on discovering hidden knowledge insights small business owners and entrepreneurs can... Author: Institute for Business Success
Welcome to The Knowledge Catalyst! In this podcast, we help small business owners accelerate their growth by using knowledge as a strategic asset. Our show is focused on discovering hidden knowledge insights small business owners and entrepreneurs can use to build stronger customer relationships, create better products, and increase profitability. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Customer Personas: How To Attract New Customers To Your Business | Ep. 11
Episode 11
Monday, 13 February, 2023
Getting new customers is essential to the growth and profitability of any business. You can create customer personas that accurately reflect your ideal client by having a thorough understanding of the needs, pain points, and interests of your target audience. After gathering this data, you can utilize it to establish marketing strategies that are specifically aimed at your ideal client, enhance customer support, and provide goods and services that will appeal to them.This is the final episode of our three-part series on Branding. In episode 6, we discussed the impact of the Customer Experience on building trust and increasing sales. Then in episode 7, we explored the importance of the Customer Journey. I encourage you to listen to those episodes as they are a critical part of how to solve the customer acquisition puzzle.A fictitious representation of your ideal customer is called a customer persona. Although it is based on your experience, study, and data analysis, it is not based on a real person. A customer persona may be generated by using actual consumer information, such as age, gender, education, income, occupation, hobbies, pain points, and habits.Customer Persona BenefitsImproved Understanding of Your Target AudienceIncreased PersonalizationBetter Customer SegmentationImproved Decision-Making and Resource AllocationShow NotesVisit the Show Notes for this episode on our website for more information, templates, and resources (https://theknowledgecatalyst.com)
