Indie Founder

A podcast about what is really like to bootstrap a company

Author: Tiago Ferreira

My name is Tiago and I am a full time Indie Maker.I build startups without any external investment and my goal is to perfect my entrepreneurial craft and reach 100K ARR (Annual Recurrent Revenue)Join me as I narrate my story and interview other entrepreneurs.Join our community
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Language: en

Genres: Business, Entrepreneurship, Technology

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#371 - Twitter Fights and Product Launches
Sunday, 11 January, 2026

I answer a listener question on product validation and the best way to launch new projects. I share why I prefer building a simple MVP over just creating landing pages, and why I believe organic traffic beats paid ads unless you’re an expert. I break down the role of distribution and audience in finding traction. I also discuss recent Twitter drama about the “shotgun to sniper” approach, and why I think distribution often matters more than just launching many products. Twitter: https://x.com/wbetiagoLinkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/My products:https://podsqueeze.com/https://videoqualityenhancer.com/https://audioenhancer.com/Timestamps by PodSqueezeIntroduction and Listener Appreciation (00:00:00) Listener Question: Product Validation Strategies (00:02:20) Tiago’s Take: MVP vs. Landing Pages (00:03:19) Landing Pages and Their Limitations (00:07:22) Getting Traffic: Paid Ads vs. Organic Launches (00:08:36) How to Launch Without an Audience (00:10:08) Building Recurring Traffic and Scaling (00:13:49) Twitter Drama: Shotgun to Sniper Strategy (00:15:05) Tiago’s Response: The Importance of Distribution (00:16:09) Social Media Algorithms and Polarization (00:18:39) Distribution vs. Catching the Wave (00:21:06) Audience as an Unfair Advantage (00:24:54) Audience-First Approach and Examples (00:25:53) Conclusion and Call for Feedback (00:26:59)