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Circle of Trust Interview: Why Information Integrity Is Now an Enterprise Risk
Episode 103
Wednesday, 29 July, 2026

Oliver Hayes OBE, Edelman's Head of Counter-Disinformation for EMEA, speaks with Thomas Barton, Founder and Executive Director of the Council for Countering Online Disinformation (CCOD), about how AI is reshaping the information threat landscape for businesses. As AI lowers the barriers to creating and amplifying false narratives, organisations face a new generation of risks that extend far beyond reputation alone. Oliver and Thomas explore why information integrity has become a boardroom issue, examine the limits of regulation and platform intervention, and discuss the capabilities businesses need to build resilience—from governance and workforce readiness to AI-powered monitoring and early detection.