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The Spirits Business PodcastAuthor: The Spirits Business
In this podcast series, Melita Kiely, editor-in-chief of the worlds leading trade magazine for spirits, The Spirits Business, gives listeners insights into the journeys of people from across the industry who have achieved remarkable success. From brand founders and CEOs to award-winning bartenders, hospitality experts and non-profit leaders, each episode brings a unique perspective on the global spirits industry.In addition to personal storytelling, each episode aims to shed light on pressing issues within the spirits world, offer advice on everything from building a business to establishing work-life balance, and inspiration to pursue your career goals. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Arts, Business News, Food, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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34. Bacardi: global senior vice-president Pedro Mendonça discusses the brand's profound impact on the rum category
Episode 34
Monday, 10 November, 2025
Pedro Mendonça is almost a year into his into his role of global senior vice-president for Bacardi and rums. His experience is vast, spanning more than 30 years in the spirits industry, and working for the likes of Diageo, leading teams in Latin America, Asia Pacific and worldwide. As you’ll hear during our conversation, at Bacardi, Pedro’s focus is on building on the rum brand’s 163-year legacy. Pedro speaks with such honesty about his approach to purposeful brand growth – and it’s not solely about education; people, relationships, movement, and enjoyment are all just as important to the future success of the brand, and the rum category as a whole. We also cover the topic of rum’s premiumisation journey, the significance of the globally name-called Bacardi and Coke order, and exciting areas of opportunity for the category.Keep up to date with the latest spirits and cocktail news from The Spirits Business here:https://www.thespiritsbusiness.com/Follow along on Instagram:https://www.instagram.com/spiritsbusiness/Keep updated on LinkedIn:https://www.linkedin.com/company/spirits-business/Follow along on X (formerly Twitter):https://x.com/spiritsbusinessFind us on Threads:https://www.threads.net/@spiritsbusinessTake a look at our videos on our YouTube channel:https://www.youtube.com/@TheSpiritsBusinessMagazineThe Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion. Hosted on Acast. See acast.com/privacy for more information.
