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Straight To VoicemailWhat are the best brands doing to stay relevant, build trust, and create content smarter. Author: Share Your Genius
What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answersone voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders. Language: en Genres: Business, Marketing, Personal Journals, Society & Culture Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How can companies put people at the heart of tech marketing? | Winona Rajamohan, Product Marketing Manager, Seel
Episode 102
Tuesday, 14 April, 2026
In a world increasingly powered by AI, human connection remains a powerful differentiator, and that’s especially true in tech marketing. While AI is reshaping the middle of the marketing funnel, the moments that build trust, capture attention, and influence decisions are still deeply human. So how can businesses create meaningful, human-centered experiences that stand out?In this episode of Straight to Voicemail, Rachel Elsts Downey hears from Winona Rajamohan, Product Marketing Manager at Seel, to explore how businesses can put memorable human experiences at the heart of tech marketing. Winona explains why marketers should focus less on purely technical execution and instead tap into the fundamental human desires that drive trust and connection.You’ll learn:Why the rise of AI makes human connection even more valuable in marketingHow memorable experiences build trust and deeper customer relationshipsHow to balance human connection and technology across the buyer journeyJump into the conversation:(00:00) Rethinking B2B marketing in an AI-driven world(01:00) Why AI makes human connection more important(02:00) Creating memorable in-person experiences(03:00) Where trust is built in the buyer journey(05:00) A simple framework for human-centered marketingStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/ Follow Rachel Elsts Downey on LinkedInhttps://www.linkedin.com/in/rachelelstsdowney/Follow Winona Rajamohan on LinkedInhttps://www.linkedin.com/in/winonarajamohan/Seel https://www.linkedin.com/company/addseel/
