Straight To Voicemail

What are the best brands doing to stay relevant, build trust, and create content smarter.

Author: Share Your Genius

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answersone voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.
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Why is content marketing so important? | Jimmy Girot, Director of Marketing, Intterra
Episode 86
Tuesday, 16 December, 2025

These days, AI-generated content is everywhere: it's in your feed, ads, and even in real life. Businesses can now scale and create faster than ever, but does this content actually connect with audiences? At its core, great content is personal. No matter how much AI helps us scale, we can’t lose sight of the fact that humans are essential to creating content that resonates.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Jimmy Girot, Director of Marketing at Intterra. Jimmy shares his insights on why content marketing is more important than ever, even as AI continues to shape the landscape. He discusses how AI can amplify human-driven content by optimizing your operations, but emphasizes that the human touch, authenticity, and emotional connection must remain at the heart of every marketing strategy. You’ll learn:Why human-driven content still matters in an AI-driven worldHow AI can support content creation without replacing human connectionThe importance of starting small and being intentional with contentJump into the conversation:(00:00) Why we wanted to hear from Jimmy(00:10) The role of content in today’s marketing strategy(01:00) Why content marketing is essential, even in the age of AI(02:00) How to keep content human while using AI(03:00) The power of starting small with content marketing(03:40) Scaling content without losing authenticityStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.