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Franchise Advisory Board | Expert Franchising Advice for Franchise LeadersEvery franchise needs expert advice. So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you. Join franchise industry experts to learn best practices in franchise sales, franchise marketing, and operations. Author: Dave Hansen Language: en Genres: Business, Entrepreneurship, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Harness the power of influencer Marketing
Episode 33
Tuesday, 11 November, 2025
Big ideas + real-world hustle this week on The Franchise Advisory Board. Dave chats with Angela Olea — serial founder, franchise veteran, tech tinkerer, and the founder & CEO behind Sweet Influencers — about how franchisors and franchisees can use influencer marketing the smart way (hint: think local, not celebrity stunts). Angela walks us through the why, the how, and the landmines — from nano & micro influencers who actually move customers in a 15–25 mile radius, to measurement, contracts, FTC rules, and realistic budgets. You’ll hear practical pilot stories (an estate-sale client quadrupled traffic), concrete ROI thinking, and why franchisors should build guardrails instead of blocking social media altogether.Special thanks to our episode sponsor — ClientTether — for supporting conversations that help franchisors grow smarter.What you’ll learnWhy nano and micro influencers (1k–10k followers, local reach) often outperform flashy celebrity spends for franchise-level impact.How to find authentic creators, vet for fake followers, and avoid legal/brand pitfalls (FTC disclosures, music licensing, usage rights).Practical measurement: establish baseline KPIs, use coupon/QR/discount codes to track conversions, and calculate ROI based on average ticket and lifetime value.Typical local pilot budgets and structure: expect to test with modest mixes (a healthy starter program around ~$2,000) and iterate using human + AI workflows.How franchisors can control narrative while empowering franchisees — build guardrails, provide training, and reuse creator content for long-term value.Notable momentsAngela’s origin story: meeting her muse on a plane and building Sweet Influencers from that spark.Estate-sale pilot that opened new demo markets (younger thrifters) and produced dramatic short-term lift.The laundry list of contract and compliance issues brands routinely miss — from FTC hashtags to music licensing and content reuse.Resources & next stepsWant a consult? Angela mentioned Sweet Influencers: sweetinfluencers.ai and connecting on LinkedIn for a free consultation and brand fit assessment.Start simple: map your ideal client profile, establish baseline run rates, and pilot a 3–4 month program to gather real data.Thanks again to our sponsor, ClientTether — helping franchise leaders focus on growth (and letting us bring you guests like Angela).If this episode sparked ideas, share it with your marketing team, bookmark the ROI checklist, and — yes — consider dipping a toe into local influencer pilots for next year’s budget
