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The Lash Business LoungeTake Your Beauty Business to the Next Level Author: Lauren Lappin
Welcome to The Lash Business Lounge, the ultimate podcast for beauty business owners who want to scale, streamline, and succeed! Hosted by salon owner, industry educator, and beauty business coach Lauren Lappin, this podcast delivers no-fluff, straight-to-the-point strategies to help you build a profitable and sustainable beauty business. Whether youre a solo lash artist ready to take the next step or a salon owner looking to grow your team and maximize your profits, Lauren shares her expert insights on pricing, client retention, marketing, leadership, and everything in between. Expect actionable advice, real-world success stories, and the occasional tough love to help you break through the mindset blocks holding you back. If youre serious about creating a beauty business that gives you more income, more freedom, and more impact, The Lash Business Lounge is your go-to resource. Tune in weekly for powerful tips, industry trends, and insider secrets that will take your business to the next level! Language: en Genres: Arts, Business, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep. 179: The Reason You're Fully Booked, But Still Not Growing
Episode 179
Monday, 16 March, 2026
Salon Boss Mastermind Waitlist: https://www.laurenlappin.com.au/salon-boss-waitlistWhat is your content creation time actually worth per hour? In this week's episode Lauren discusses the long-term importance of content creation, not just in terms of brand lift and awareness, for your business, but in real dollar terms.The Importance of Focusing on Content Creation. (00:21). Calculating Average Hourly Rate for Content Creation. (02:24). Time Management for Content Creation. (06:07). Breaking Down the Content Creation Process. (21:37). The Challenge and Next Steps. (28:44).Accountability and Support. (32:19 ). Work Through Your Own Numbers:Step 1 — How many new clients did you bring in last month? (e.g. 82 new clients in January 2026).Step 2 — What is the average spend of a new client? (e.g. $105 in the same month).Step 3 — Multiply those two numbers together 82 x $105 = $8,610.Step 4 — Divide by 4 to get your weekly new client revenue $8,610 / 4 = $2,152.50 per week.Step 5 — How many hours per week did you spend creating content that month? (e.g. 5 hours per week).Step 6 — Divide your weekly new client revenue by your content hours $2,152.50 / 5 = $430.50 per hour.That is your rough hourly rate for content creation. Now ask yourself — are you treating content like it's worth $430 an hour?....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing
