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GTM Made SimpleI'm Sangram Vajre. Author: Sangram Vajre
I'm Sangram Vajre. I've built two 200M companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and frameworks I've built and tested over the last two decades, and the weekly mastermind sessions with our certified partners where we see what's actually working across thousands of companies and industries. Go-to-market doesn't have to be hard. We're here to make it simple. GTM Partners created the Go-to-Market Operating System (GTM OS), a company-wide framework that helps CEOs and executive teams connect strategy to execution across Product, Marketing, Sales, Customer Success, Revenue Operations, and Leadership. Today, GTM Made Simple brings together executive conversations, GTM masterclasses, framework breakdowns, case studies, and practical field lessons from across the GTM Partners ecosystem. New episodes draw from the same ideas and operating principles Sangram is teaching across YouTube, GTM Partners research, and the GTM Operating System. Expect practical frameworks, executive perspectives, real-world GTM case studies, and direct answers to the questions CEOs and GTM leaders are trying to solve. Explore the GTM Operating System: https://gtmpartners.com Find a GTM OS Certified Partner: https://gtmpartners.com/gtm-marketplace Subscribe, and if you know a CEO or founder who needs this, share it with them. Learn more at runongtmos.com/move Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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10 Years of Go-To-Market Lessons in 10 Minutes
Episode 1035
Monday, 2 November, 2026
Ten years of go-to-market lessons, the ones that led to two exits worth over $100 million, in under 10 minutes.Revenue isn't the number that matters, gross margin is. Hiring a CMO doesn't fix a strategy problem. And your gut, the thing that got your business off the ground, is exactly what stops you from scaling past a certain point.⏱ TIMESTAMPS (00:00) 10 years of go-to-market lessons in 10 minutes (00:07) #10 Revenue lies to you (00:38) #9 Hiring a CMO doesn't fix a strategy problem (01:23) #8 TAM tells you who exists, TRM tells you who's ready (02:05) #7 Acquisitions fail on integration, not on logic (02:55) #6 ICP is not a marketing job (03:50) #5 You can't fix all eight go-to-market pillars at once (04:30) #4 You can't grow faster without creating forcing functions (05:46) #3 The muddy middle, the dip nobody talks about (08:07) #2 Your gut got you here, it won't scale you past here (09:03) #1 Why every lesson is a symptom of the same root cause (10:01) Take the GTM assessment at runongtmos.com/move📌 Take the free GTM assessment to find out which of these is your real constraint right now: runongtmos.com/move📌 Subscribe for daily GTM OS strategy and leadership frameworks: https://www.youtube.com/@SangramHere?sub_confirmation=1
