Feisworld Podcast

Author: Fei Wu

Created by Fei Wu, Feisworld Podcast helps independent creators live their creative and financial freedom. Show notes, tools and resources: www.feisworld.com (created on Anchor.fm)
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Language: en-us

Genres: Personal Journals, Society & Culture

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356. Carolyn Cesario on Co-Founding Ground Up PDX and Empowering Women in Transition
Monday, 16 September, 2024

Get your tasty Ground Up PDX nut butter for 15% off with code (FEISWORLD): https://grounduppdx.com/ This episode is not sponsored by Ground Up PDX - just two friends chatting again after 13 years. In this interview with Carolyn Cesario, co-founder of Ground Up PDX, we delve into the inspiring journey of building a mission-driven company that empowers women in transition. Founded in 2016 alongside co-founder Julie Sullivan, Ground Up PDX creates gourmet nut butters while providing a transformative job training program for women overcoming homelessness. Carolyn shares insights into the unique flavors developed, such as Coconut Cardamom and Lavender Honey, and how the company has successfully expanded from local farmers' markets to major retailers like Whole Foods and Target. The conversation highlights the importance of collaboration with local nonprofits and influencers to amplify their impact and reach a wider audience. Links and resources mentioned in this show: REDF: https://redf.org/ Alli Ball and the Retail Ready course: https://www.alliball.com/retailready