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Marketing InsightsAuthor: McGraw Hill
Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether youre a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every monthdont miss out! Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Importance of Storytelling in B2B in the Era of AI
Monday, 24 November, 2025
Welcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined by special guest and B2B expert, Liz Brohan. For just over 30 minutes, the two share B2B business strategies and storytelling snippets underneath tenets from the AI era. Grab your turkey, stuffing, veggie casserole, and lean in for some rich marketing "ear gravy."
