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Uncommon Thinking  

Uncommon Thinking

Author: Uncommon Thinking

Disruption, reinvention, pushing the boundaries these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas from former heavyweight boxers to pop stars and cinematic legends through people having an outsized impact on our world.
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Language: en-us

Genres: Business, Management, Marketing

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Creative that Lasts: Making the Most of Every Impression
Episode 31
Tuesday, 14 October, 2025

From Advertising Week New York 2025: In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns, categories, and brands that achieve long wear-in and lasting impact — and what they’re doing right.

 

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