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Business of StoryAuthor: Park Howell, Brand Story Strategist
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#555: Which Story Should You Tell and to Whom, With Lee Schneider
Monday, 16 February, 2026
Finding the Right Story for Your Audience with Lee Schneider Are you telling your story in a way that truly connects with your best customers? Most businesses try to be everything to everyone, but the real magic happens when you focus on the 20% of your audience that delivers 80% of your results. In this episode of the Business of Story, host Park Howell welcomes Lee Schneider—founder of Red Cup Agency, award-winning podcast producer, USC professor, and veteran storyteller whose credits include Good Morning America, Dateline NBC, and documentaries for the History Channel, Court TV, and more. What you'll learn: How to identify and tell the right story for your specific audience The three essential stories every business needs to win trust and drive action Practical ways to test and refine your narrative for real-world impact Whether you're a startup founder, entrepreneur, or creative professional, you'll discover actionable storytelling techniques to help you stand out, build credibility, and grow your business. About Lee Schneider: Lee draws on decades of experience in media-making, screenwriting, and education to help leaders transform complex concepts into projects that get funded. He's also the creator of the Storyline Sessions masterclass and a leading voice in podcast production. Related Episodes: The Writer's Journey with Christopher Vogler How to Build a Story Library for Your Brand Making Your Customer the Hero Connect with Lee: Get Lee's free storytelling starter kit at redcupagency.com/storybusiness
