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Expert Intelligence with Paul EstesAuthor: Paul Estes
The future is here, just not equally distributed. Join best-selling author and seasoned business leader Paul Estes in Expert Intelligence, a bi-weekly podcast that focuses on the human-centric, AI-enabled approach to work, shedding light on key trends like the freelance revolution, the rise of generative AI and the changing dynamics of the workplace. With over 20 years of leadership experience at giants like Microsoft, Dell, Amazon, and numerous venture-based startups, Paul brings a wealth of knowledge and a unique perspective. Whether youre a business leader seeking guidance in this new era or an employee looking for inspiration and insights to navigate complex changes, this podcast is your go-to resource. Paul and his guests offer practical advice and thoughtful analysis to help you understand and adapt to these shifts, ensuring a healthy and productive journey in your professional life. Tune in to Expert Intelligence every other week for engaging, conversational, and insightful discussions that will empower you to stay ahead in the ever-changing world of work. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Skills AI Cannot Touch (And How to Build Them) — with Vi Wickam
Episode 29
Tuesday, 17 March, 2026
Think about the last time you saw a company's marketing and actually felt something more than mild interest. Chances are you're struggling to come up with one. And that's not an accident. Vi Wickam has spent 30 years in digital marketing, helping companies fix this mistake. His premise is simple and kind of uncomfortable: honest marketing always wins, most companies aren't doing it, and AI is about to make the gap between the two a whole lot wider. But this conversation goes deeper than marketing. Vi and Paul get into something most people don't want to sit with: your creative thinking might be slowly dying. You probably haven't noticed because your social media feed has been doing your thinking for you. Just one example from the episode: Paul Simon didn't stay creative by consuming more of the same thing. He listened to different music. That’s it. And if that sounds too simple to matter, that's exactly the problem. You'll Learn: Why most companies don't actually have a brand, and the uncomfortable truth about what's missing The “10-80-10” framework for working with AI without letting it take over the parts that actually require a human How to uncover what your company genuinely stands for before you build a single word of marketing around it Why your one-star and three-star reviews are worth more than every five-star review combined The real reason your creative thinking has stalled (hint: it's not a lack of talent) What skills will still matter when AI has absorbed everything it can, and how to start building them now Why brand consistency isn't a marketing problem, it's a truth problem (and how to close that gap for good) Subscribe to Expert Intelligence so you don't miss future conversations with the innovators, operators, and thinkers shaping the future of work and technology. Producer: David Grabowski | Theme Music: Aleksey Chistilin
