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He Said, She Said: Razor Branding PodcastBranding Podcasts Author: Jaci Russo
The He Said, She Said, Razor Branding Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40 years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success. Language: en-us Genres: Arts, Business, Marketing, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Manufacturing, Relationships, and Branding w/ Lisa Kilwin
Monday, 12 January, 2026
What happens when your company does incredible work… but you can’t show half of it? On this episode of He Said, She Said: Razor Branding™ Podcast, we talk with Lisa Kilwin of Midwest Machining Solutions, a full-service machining and fabrication shop she and her husband built from auction equipment… in a two-car garage… nearly 25 years ago. Lisa shares what it’s really like to grow a custom shop (not production) where every job is different, confidentiality is real, and relationships have literally kept the business afloat. We also dig into the marketing reality most manufacturing leaders live every day: limited time, limited resources, too many options, and a whole lot of “I don’t know what I should even ask for.” If you’ve ever felt like marketing is moving faster than you can catch the train—Lisa will make you feel seen… and give you a smarter path forward.
