 |
He Said, She Said: Razor Branding PodcastBranding Podcasts Author: Jaci Russo
The He Said, She Said, Razor Branding Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40 years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success. Language: en-us Genres: Arts, Business, Marketing, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
From Pitch to Press: Branding Through PR w/ Mickie Kennedy
Monday, 2 June, 2025
In this episode of the He Said, She Said: Razor Branding Podcast, brand experts Jaci and Michael Russo talk with Mickie Kennedy, founder of eReleases, about the power of using press releases for brand awareness and earned media coverage. With over 25 years of experience in public relations and media strategy, Mickie breaks down how small businesses and startups can use PR to increase visibility, boost credibility, and drive real results. He shares insights on writing effective press releases, understanding how journalists choose stories, and how to get picked up by outlets, even without a huge budget. Whether you’re launching a product, building your reputation, or looking to increase online visibility for your brand, this episode is packed with actionable strategies to get your name in the news.
