Clifton Warren's Top Producer Podcast

Ideas, techniques, tips to help financial services professionals acquire, develop and retain clients and generate superior growth results.

Author: Clifton Warren

Ideas, techniques, tips to help financial services professionals acquire, develop and retain clients and generate superior growth results. cliftonwarren.substack.com
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Language: en

Genres: Business, Marketing

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Prospecting: The Lifeblood of Business Development
Thursday, 12 February, 2026

In this episode of the Top Producer Podcast, I explore the letter “P” my The ABC of Professional Selling — Prospecting.Prospecting (or business development) is the lifeblood of every successful professional. Whether you work for yourself or within an organisation, the ability to consistently generate new opportunities is essential for career growth, advancement, and long-term relevance. Today, everyone is responsible for bringing in revenue — not just a dedicated sales team. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com