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Beyond The Story with Sebastian RuskAuthor: Sebastian Rusk
Welcome to Beyond The Story! Are you tired of surface-level conversations? Do you want to dig deeper and explore the stories behind the stories? Then join host Sebastian Rusk on Beyond the Story, the podcast that goes beyond the headlines and explores the human experiences that shape our world.On Beyond the Story, we have intimate conversations with thought leaders, change-makers, and innovators from all walks of life. We get to the heart of their journeys, the obstacles they faced, and the lessons they learned along the way. So, if you're ready to be inspired, to learn from those who've gone before you, and to discover new perspectives that challenge and transform, then tune in to Beyond the Story with Sebastian Rusk, available now on all major podcast platforms. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Affordable PR Strategy Every Entrepreneur Needs - Jim Edmondson
Episode 303
Friday, 12 June, 2026
Send us Fan MailIn episode 303 of Beyond The Story, Sebastian Rusk interviews Jim Edmondson, a Serial entrepreneur with multiple business exits, now focused on a passion project born from frustration with media outreach, as he shares how he identified a major gap in the PR world and leveraged technology, obsession with analytics, and a growth mindset to build Press Whisper. This game-changing PR platform makes results-driven publicity accessible to every entrepreneur. Tune in for clear strategies and actionable advice you won't hear anywhere else! TIMESTAMPS[00:00:05] Welcome & Origin Story: Jim’s entrepreneurial beginnings[00:02:41] Scaling a defense company & exiting at $100M[00:03:47] Giving back: Building Avri Industries for veterans[00:04:44] The PR problem: High costs, low returns[00:06:35] Pitching journalists & discovering industry bottlenecks[00:08:01] Harnessing AI & analytics for targeted PR[00:09:30] How Press Whisper simplifies the PR process[00:11:04] Scoring, improvement, & getting your story seen[00:13:32] Matching stories with the right journalists[00:16:07] A free offer for listeners & call to action for entrepreneurs[00:18:27] Final motivation: Disrupt your industry and take action now QUOTES"It seemed like quite a bloated industry based on some old relationships and a lot of money for really not doing a huge amount of work." – Jim Edmondson"Go and disrupt your own industries. Just get out there and, you know, make, make some noise." – Jim Edmondson"When is there not work involved? If you want to get it done, roll up your sleeves and make it happen." – Sebastian Rusk ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab Jim EdmondsonInstagram: https://www.instagram.com/miccheckjim/ YouTube: https://www.youtube.com/@miccheckjim ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474
