 |
Beyond The Story with Sebastian RuskAuthor: Sebastian Rusk
Welcome to Beyond The Story! Are you tired of surface-level conversations? Do you want to dig deeper and explore the stories behind the stories? Then join host Sebastian Rusk on Beyond the Story, the podcast that goes beyond the headlines and explores the human experiences that shape our world.On Beyond the Story, we have intimate conversations with thought leaders, change-makers, and innovators from all walks of life. We get to the heart of their journeys, the obstacles they faced, and the lessons they learned along the way. So, if you're ready to be inspired, to learn from those who've gone before you, and to discover new perspectives that challenge and transform, then tune in to Beyond the Story with Sebastian Rusk, available now on all major podcast platforms. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
How to Turn Your Expertise Into a Book That Builds Trust - Jim Morris
Episode 321
Thursday, 8 October, 2026
In episode 321 of Beyond The Story, Sebastian Rusk interviews Jim Morris, the CEO of Human Touch Publishing, as he explains why a book can function as more than a product—it can become a powerful tool for lead generation, credibility, networking, speaking opportunities, and staying top of mind with potential clients.Tune in to unpack the real strategy behind writing a book, building authority, creating meaningful connections, and turning your story and expertise into opportunities that can move your business forward.TIMESTAMPS[00:00:00] Sebastian Rusk and Jim Morris reconnect through golf, networking, and podcasting.[00:01:55] Jim’s personal journey and how connection became central to his mission.[00:04:30] The $16,000 ghostwriting experience that inspired Human Touch Publishing.[00:08:00] Building a business around listening, storytelling, and extracting a client’s genius.[00:09:01] Jim’s experience building six businesses over 10 years.[00:12:20] Self-publishing, authorship, and the difference between publishing a book and creating impact.[00:15:55] Why strategic publishing matters when your goal is business growth.[00:16:02] Authentic connection, service, and dropping the ego.[00:20:26] How 50 books generated three new clients through strategic relationship building.[00:22:45] Using books to establish authority and create speaking and business opportunities.[00:23:00] Jim’s final lesson: You cannot become the greatest version of yourself by yourself.QUOTES"Connection is at the heart of what I do today." – Jim Morris"If you get the book in the right 100 hands, then you can drive revenue to your business because that book shows that you're the expert." – Jim Morris"I believe you cannot be the greatest version of yourself by yourself." – Jim Morris==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabJim MorrisLinkedIn: https://www.linkedin.com/in/realjimmorris/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474
