The Marketing Automation DiscussionActionable marketing automation strategies and tactics from industry practitioners for B2B SaaS marketers. Author: Benjamin Boman, Alex Glenn
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Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni
Wednesday, 6 December, 2023
Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity.In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without existing sales processes.Key takeaways:* Hiring junior vs senior when building the team* The role of the founder in preparing sales processes* The key 2 traits to look for in new sales hires for the best return* How to set targets for a new vs developed team* What roles to fill in as the team grows, and how to fill them* How to troubleshoot poor sales team performanceKey links:* SkyGeni* Sankar Sundaresan on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm