SmartBug on Tap

Author: SmartBug Team

Welcome to SmartBug on Tapyour go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand's success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success. Whether you're a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug's unique approach to solving complex marketing challengesserved straight from the source.
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Language: en

Genres: Business, Marketing

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Is It Time to Fire Your ATS? What HubSpot Can—and Can't—Do for Staffing Firms
Friday, 5 September, 2025

In staffing, your applicant tracking system (ATS) may feel like both a lifeline and a limitation. It's great at storing resumes and ensuring compliance—but does it actually help you nurture candidates, align with marketing, or forecast sales? In this episode, host Alexandra Whitmore is joined by Abigail Allen, SVP of Sales at SmartBug, to tackle the big question: Is it time to fire your ATS? Together, they explore: 🤝 The core differences between an ATS and a CRM like HubSpot 🔄 Why staffing firms get stuck in reactive "post and pray" recruiting 📧 How HubSpot transforms candidate engagement with automation + personalization 📊 The reporting and forecasting visibility your ATS can't provide 🚦 Signs it's time to integrate—or replace—your ATS altogether Key Highlights [01:42] What an ATS does vs. what a CRM like HubSpot does [02:30] Why staffing firms feel limited by their ATS [06:27] The risks of forcing an ATS to act like a CRM (and vice versa) [09:21] How HubSpot creates a better candidate experience [11:15] Nurturing workflows staffing firms can build in HubSpot [12:56] Reporting and visibility HubSpot offers that ATS platforms lack [14:12] When to integrate your ATS vs. when to replace it [15:46] What a healthy ATS + CRM ecosystem looks like [17:06] How SmartBug helps staffing firms evaluate and optimize their tech stack 📩 Contact Us If your ATS feels more like a roadblock than a resource, SmartBug can help. Schedule a consult: https://www.smartbugmedia.com/contact-us Talk to Alexandra: awhitmore@smartbugmedia.com Talk to Abigail: aallen@smartbugmedia.com