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The Science and Art of PricingAuthor: Miku Kremser
Pricing is the new edge in succeeding in the marketplace. Over the past few years, but certainly since the pandemic, and increasing number of companies are turning towards pricing as a means of competitive advantage. They have a focused pricing strategy, utilize pricing analytics and appoint an organizational pricing function. The Science and Art of Pricing is for those who want to learn the mysteries of pricing products and services. We'll hear from some of the most accomplished pricing experts share the tips and practical knowledge on how to use pricing to win in the marketplace. Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Conjoint Analysis with Megan Peitz
Episode 8
Sunday, 14 July, 2024
Megan Peitz is a successful entrepreneur in the world of pricing analytics and conjoint analytics. Driven by the love of numbers, Megan empowers her clients to find powerful pricing insights and make critical decisions. Megan started Numerious, a very successful consultancy that today employs some of the brightest minds in pricing analytics. Megan is one of the leading minds in conjoint-based pricing research and regularly presents papers at the at the Analytics & Insights Summit. In this episode, Megan discusses how conjoint analysis is typically used in pricing research. She goes into the details of some of the key outputs of conjoint analysis, particularly calculating willingness-to-pay for product or service features so producers can optimally price them. Anyone interested in using data-based, scientific approach to pricing will learn from Megan's wealth of expertise in this field. Those interested in learning more about Megan's world-class team, Numerious, please visit www.numerious.com
