Masters of Marketing

Author: Marmind

Welcome to Masters of Marketing, the podcast that helps marketing professionals stay ahead of the curve! In each episode, our Marketing Coordinator, Tara Levy, interviews marketing experts from around the globe and gathers valuable insights to help you up your marketing game. If you're looking to transform your marketing strategies, explore the latest trends, or simply get inspired by industry leaders tune in!
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Language: en

Genres: Business, Marketing

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How To Market Like A Media Company – with Charlie Grinnell
Tuesday, 16 December, 2025

In this episode of Masters of Marketing, we chat with Charlie Grinnell, Co-CEO of market research agency RightMetric.In sharing his own journey from video production to marketing, Charlie explains why marketers need to think like media companies if they want to effectively compete for audiences’ attention. The content explosion of recent years has dramatically increased competition for attention, meaning brands now need to prioritize quality content as their core product.We discuss the role of trends in marketing – and why jumping on every trend isn’t usually a good strategy.Charlie also emphasizes the need for creatives to be focused in their experimentation; setting ego aside and using data such as performance metrics, audience behavior data, and content signals to continuously improve their content. Tune in to hear more!Connect with Charlie on LinkedInCheck out RightMetricCharlie’s book recommendation: Clear Thinking: Turning Ordinary Moments into Extraordinary Results by Shane Parrish