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How I Do ContentAuthor: Tahryn Bolt
Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business. Language: en-au Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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247. The Self-Trust Problem: Why You Sound Like Everyone Else (And It's Not Your Writing) with Kirsty Fanton
Episode 247
Monday, 27 April, 2026
Most business owners are really good at what they do. Like, genuinely talented. But when it comes to writing about what they do? It often falls a bit flat.And the frustrating part is that it's got nothing to do with their writing ability.And in a world where everyone is reaching for AI to write their content, this problem is only getting worse.AI can't replicate you – it can't mine your lived experience, your perspective, or the way you think. So if you were already struggling to sound like yourself before AI came along, outsourcing your words to a robot isn't going to fix that. It's just going to give you more content that sounds like everyone else.So if AI isn't the answer, what is? That's exactly what we're diving into today with my extra magical guest, Kirsty Fanton.Kirsty is an ex-psychotherapist, ex-copywriter, and ex-pert (see what she did there? 😉) communicator, who helps online business owners hear and get heard when it matters most. Think: more successful sales convos, more memorable podcast interviews, richer experiences inside your courses and memberships, team meetings and the like. Her work isn't about tips and tricks – it's bigger-picture, human-centred strategy that puts your relationship with yourself, your business, and the people you serve right at the centre.And in this episode of the How I Do Content Podcast, we get into why smart, talented business owners end up sounding like everyone else, the psychology behind generic copy, what "use of self" actually looks like in your content, and the real reason your voice isn't coming through – and I promise you, it's not what you think.If you've ever used AI to write your content and still felt like something was missing, this one is for you.CONNECT WITH KIRSTY FANTONGrab Kirsty's free resource on what use of self looks like in action at https://www.kirstyfanton.com/tahryn Follow Kirsty on Instagram @kirsty.fantonFind out more at https://www.kirstyfanton.com/ WANT MORE?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEwhy you sound like everyone else in business, self-trust in business, generic content problem, finding your voice online, use of self in content marketing, personal stories in marketing, authentic content for business owners, psychology behind generic copy, AI and content voice, outsourcing voice to AI, psychotherapy and marketing, sales conversation mindset, how to have better discovery calls, how to sound like yourself in your marketing, building self-trust as an entrepreneur, how to show up authentically online, messaging strategy for business owners, overcoming blocks in content creation, voice of customer copy, human-centred marketing strategyBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE
