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Build an Obsession BrandAuthor: Maureen Mwangi
People often ask me: ""What's the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?" My answer is always the same: Learning how to grow their revenue with scientific precision. So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow? The answer is simple. You can't build a brand entirely on intuition and gut-feel. You need to know your numbers. I've worked with local start-ups and massive corporate brands like Dove, L'Oreal, Chobani, and Lays. And now, I'm sharing that same magic with you! Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You'll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz. Learn from my mistakes, celebrate my clients' successes, and get excited for what comes next. The best is yet to come! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#117: Why Early-Stage Brands Fail: The Expectation Mismatch Killing Innovation
Tuesday, 22 July, 2025
The truth no one talks about: incredible challenger brands aren't failing because they lack strategy—they're being crushed by a system that was never built for them. In this raw, unfiltered episode, I'm pulling back the curtain on why mission-driven brands like Ami Cole are shutting down despite doing everything "right." We're diving deep into the expectation mismatch that's killing these brands, what the data actually shows, and what needs to change if we want innovation to survive. This isn't just about business metrics—it's about legacy, identity, and protecting the brands that represent the communities that need them most. What You'll Learn: Why the "harvest model" is destroying cultivation-stage brands The real reason brand awareness isn't enough (and whose job it actually is) How to measure challenger brand success beyond traditional velocity metrics The portfolio strategy shift that could save emerging brands Why 18-24 months of focused support beats endless pivoting What retailers and investors need to do differently to share the risk How consumer data could revolutionize discovery for underrepresented brands The infrastructure changes needed to make inclusion more than just shelf space This episode is for founders feeling like they're falling short, decision-makers with power to change systems, and anyone who believes challenger brands deserve a real fighting chance. ✨ CONNECT: 📧Substack: Brand Growth Journal 📷 Instagram: Follow Me On Instagram 🎥 Youtube: Subscribe To My Youtube Channel 💼 Connect: Connect Here
