BPA UNIVERSITY

Author: Glenn Hansen

BPA Worldwide, the global provider of assurance, brings you BPA UNIVERSITY podcasts, a collection of interviews and Q&As with media industry experts on a variety of topics that are important to you. Check them out and let us know what you think.
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Language: en-us

Genres: Business, Marketing

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BPA'S NEW AND UPDATED REPORTING STANDARDS FOR "ONLY DIGITAL PUBLICATIONS
Thursday, 28 January, 2021

BPA’s reporting standards (rules) had been based on magazines produced in “only print” or “both print and digital” formats, but not an “only digital” format. At its recent December meeting, the BPA Board approved the creation of reporting standards for publications produced and distributed in an “only digital” format, effective with the June 2021 reporting cycle. During this session, you'll learn how these new and updated standards for "only digital" publications may affect your next BPA Brand Report, as well as changes to publicity guidelines and updated language on the BPA report. We’ll also save plenty of time for all of your questions.