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Financial Advisor Marketing PodcastAuthor: James Pollard
Financial advisors, does this sound familiar? Youre barraged with people and companies who promise to help you get six thousand new clients in thirty seconds or less as long as you follow their magic tip, trick, or tactic. If so, take a deep breath and relax because that is NOT what this show is about. Lol. Hi, Im James Pollard. Im the founder of TheAdvisorCoach.com and host of the Financial Advisor Marketing podcast. This podcast is rooted in timeless principles designed to help financial advisors attract their ideal audiences, forge authentic relationships, and build deep roots with prospective clients. If you listen to this podcast, I think youll find three things to be true: First, the information shared in this podcast is deceptively simple. This means you dont have to be a genius or marketing expert to get results. I take immense pride in keeping things simple. Let everyone else chase complexity. Second, the episodes are chock-full of data, research, and studies. This means advisors can do their due diligence on marketing strategies and make informed decisions about how theyd like to build their businesses. And third, I dont take myself too seriously. I joke around, laugh, and have fun. If any of this appeals to you, I encourage you to listen. James Pollard Language: en Genres: Business, Investing, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How To Identify Your Market’s Biggest Objections
Sunday, 26 October, 2025
Every prospective client you’ll ever meet will have some objections to working with you. The problem most advisors make is that they take these objections personally. The reality is, most of the time, they’re rooted in your prospective client’s insecurities, and have absolutely nothing to do with you. But there’s another problem: Your prospective clients also aren’t about to open themselves up like you’re their therapist and tell you about all of their biggest fears and insecurities. That’s the bad news. The good news? There’s a way to uncover this intel, incorporate it into your marketing, and dismantle their objections before they even put words to their emotions. And that’s what I show you how to do in this episode. Listen now. Show highlights include: This is probably the #1 most effective marketing secret I’ve ever learned (and it’s also the most looked over by other advisors) (0:33) The single most dominant emotion prospective clients have before meeting with you (1:11) Why financial advisors consistently get disappointed when they implement funnels recommended by Alex Hormozi, Russell Brunson, and Gary Vee (2:23) The “inner world” mindset shift that instantly relieves you of taking objections personally (3:51) How to make a prospective client tell you their biggest objections so you dismantle them before they ever come up in conversation (5:33) Why engineers and physicians object to your financial services (6:05) How to pre-handle objections in your marketing before ever even meeting a prospective client (7:15) A real life demonstration of Pollard AI in action (think it could help you become a better marketer? find out at…) (10:55) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.
