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Material WiseAuthor: Nancy Fendler, Material Wise Host and principal of Fendler PR
Material Wise is your podcast on material matters hosted by Nancy Fendler, principal of Fendler PR, a communications firm specializing in materials and ingredient marketing. Driven by her deep curiosity, Nancy sets out to speak with designers, product developers and guests in the outdoor, fashion, home furnishings and other industries about what inspires and influences them to create, why and how they select the materials they choose and the relationships they've built with their customers and industry. Language: en Genres: Arts, Design, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Episode 19: Katie Elks and JD Davis
Episode 19
Thursday, 15 July, 2021
Brooklinen is the most popular sheet brand on the internet and has received over 80,000 five star consumer reviews for its products. Katie Elks, Director of Design & Product Development, and JD Davis Production, Procurement & Quality Manager of the multi-award-winning luxury bedding & bath brand, share with us why the brand has become so popular, which definitely has a lot to do with the materials that are sourced. We discuss the company's dedication to quality, responsible manufacturing and transparency – and what consumer trends have shifted during the pandemic.
