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Mortgage Marketing RadioPodcast by Mortgage Marketing Institute Author: Mortgage Marketing Radio
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Only 19% of Gen Z Trust Loan Officers - Here's How to Fix That
Thursday, 29 October, 2026
Only 19% of Gen Z trust loan officers, while 75% trust friends and family for homebuying information. That's a serious problem for mortgage professionals trying to reach the next generation of homebuyers. So how do you earn their trust, start more conversations, and turn hesitant first-time buyers into mortgage-ready clients? In this episode of Mortgage Marketing Radio, Geoff Zimpfer sits down with Nora Guerra, Senior Vice President of Community Lending Solutions at Guild Mortgage, to unpack new Gen Z homebuyer research conducted in partnership with YouGov. The findings reveal a surprising opportunity for loan officers heading into 2027: younger buyers want to own homes, but many lack confidence, misunderstand mortgage requirements, and don't know whom to trust. In this episode, you'll discover: ✅ Why Gen Z doesn't trust loan officers — and how to change that. ✅ Six distinct homebuyer personas and how to communicate with each one. ✅ Why mortgage calculators, educational content, and longer YouTube videos may be more effective than another quick social media clip. ✅ Why Gen Z uses AI to prepare for conversations with loan officers, not necessarily replace them. ✅ How to position yourself as a trusted mortgage advisor and attract more first-time homebuyer opportunities. ✅ Practical strategies using buyer education, community partnerships, and personalized outreach to build your future purchase pipeline. The big takeaway: Your next generation of clients may already want to buy a home. They just need someone they trust to show them how.. 🎓 FREE 5-Day Mini Course: The Agent Class Method Stop chasing real estate agents for referrals. Learn how to attract agents by hosting educational events and classes that position YOU as the expert. Discover what to teach, how to get agents to attend, and how to turn those relationships into referrals — without cold calling or constantly asking agents for business. 👉 https://myagentclasses.com/email-course 📊 Download the Gen Z / YouGov Homebuyer Research Report Get the research discussed in this episode and discover what the next generation of buyers thinks about homeownership, affordability, mortgage financing, and trust. 👉 https://www.flipsnack.com/guildmortgageco/gen-z-yougov-homebuyer-research-report CONNECT WITH NORA GUERRA 🔗 LinkedIn: https://www.linkedin.com/in/nora-guerra-517790157/ 📸 Instagram: https://www.instagram.com/noraguerra_/
