A Change of Brand

Author: Blake Howard

A Change of Brand, produced by Matchstic, is a podcast about the worlds most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.
Be a guest on this podcast

Language: en-us

Genres: Arts, Business, Design, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

Inside the Studio: Matchstic
Episode 13
Monday, 8 December, 2025

We wrap up our "Inside the Studio" mini-series and pull back the curtain on Matchstic, a US-based brand consultancy with 20+ years of experience. We sit down with Creative Director Brit Blankenship and Messaging Director Cameron Lebrechet to explore what makes an ideal client, the mantras they find themselves repeating throughout the branding process, and how AI is—or isn’t—shaping their work. To see more of their work, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Created by Matchstic (matchstic.com / @matchstic), hosted by Blake Howard (@blakehoward), edited and scored by ATAM Audio