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Small Business Growth PodcastAuthor: Madison Paige
If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500 product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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488: Béis vs. Rhode: Why Two $200M Brands Got Very Different Valuations
Episode 488
Tuesday, 25 August, 2026
LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF THIS ACQUISITION AND WHY IT HAPPENED LIKE THISBÉIS just sold 85% of the company to Samsonite for a reported $210 million. And at first glance, that sounds like an incredible outcome…and it is. But when you compare the deal to Hailey Bieber’s Rhode acquisition, where a similarly sized business sold for up to $1 billion, the difference gets really interesting.In this episode, we’re breaking down the BÉIS acquisition as a case study in what actually determines the value of a consumer brand. We’re looking beyond revenue to understand how category, margins, customer lifetime value, repeat purchases, growth trajectory, and strategic fit can dramatically change what a buyer is willing to pay.Because revenue is only part of the equation. If you're building a business with the long-term goal of selling it, you need to understand what makes a company valuable before you're ready to exit.In this episode:• Why revenue alone doesn’t determine your valuation• The surprising factor that made Rhode worth so much more than BÉIS• How your category can put a ceiling on your company’s value• Why repeat purchases can dramatically change your business economics• What buyers are actually looking for when they acquire a brand• Why your growth trajectory matters more than your current revenue• How customer lifetime value impacts what someone will pay for your company• Why knowing when to sell is a business skill• How to build your brand with the end goal in mind📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
