To Affinity and Beyond - Decision Intelligence for Retail

Author: HyperFinity

This is To Affinity and Beyond, a podcast that goes deep on decision intelligence for retail. If youre interested in how data science and AI can turn loyalty into a growth engine, unlock supplier funding and generate retail media revenue, this is the podcast for you.
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Language: en

Genres: Business, Marketing

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How data shapes brand affinity and emotional loyalty
Episode 7
Thursday, 5 March, 2026

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.For episode seven, we're joined by James Mackenzie, Head of Insights at PZ Cussons.Customers don't suddenly become loyal at checkout. It happens over time through repeated experiences that feel easy, relevant and worthwhile.Emotional loyalty like this is rarely conscious - instead, it's instinctive. James talks us through how retailers can nurture emotional loyalty, then activate it.There's more on our website: https://hyperfinity.ai/loyalty